01
Problem
- Valuable clinical data capabilities existed but weren't commercialized
- Providers and payers needed easier clinical data exchange
- Building connectivity internally would be complex and costly
022026
Commercial Clinical Data Exchange
0→1 · Data Monetization
Productizing existing clinical data capabilities into a commercial Data-as-a-Service offering for provider-payer exchange.
02
Ownership
- Market & customer discovery
- Opportunity sizing & business case
- Product strategy & roadmap
- Partner strategy
- Commercialization & GTM
03
Key Decisions
- Prioritized provider–payer data exchange as the initial wedge
- Productized existing clinical data capabilities into DaaS
- 3rd party partnership for network connectivity
- Defined commercial model and launch strategy
- Designed for expansion into additional data use cases
Commercial product path
From clinical data capability to a scalable commercial offering
Focus
Provider–payer exchange
A high-value initial wedge
Productize
Clinical data capabilities
Shape existing assets into DaaS
Connect
3rd party partnership
Extend network connectivity
Launch
Commercial model + GTM
Create a path to additional use cases
04
Outcomes
$XX M
market opportunity identified
$X M
Revenue generated
100s
of US providers
Launched Greenway's first commercial data-services offering
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