From customer problem to commercial product
Data Is the Asset. Problem Is the Opportunity.
Turning a provider data-exchange problem into a scalable commercial data product.
- Senior Product Manager
- Healthcare Technology
- 0→1 Product
- Data Platform
Customers
Providers
Data originators
Payers
Data consumers
Platform
Clinical Data Platform
Reusable data capabilities and interoperability services.
Customer problem
Providers shouldn't have to manage a growing web of data connections.
Multiple external data requests can create fragmented point-to-point workflows, connectivity complexity and operational burden for providers.
First high value use case
Provider → Payer
Focused starting point.
Product / value proposition
Automated clinical data exchange
Make clinical data exchange simpler and more scalable while reducing provider connectivity burden.
Commercial model
Data-as-a-Service
Recurring commercial data-services offering.
Partner
Healthcare Data Connectivity Partner
Scalable connectivity without building the entire payer connectivity network internally.
Expansion
Additional data-exchange use cases
Legal · Disability · Pharma / Life Sciences
I started with a customer problem, chose a focused starting point, and designed the product so the solution could scale beyond the first use case.
Part two · Decisions, ecosystem and impact
Three Decisions Turned A Point-To-Point Integration
Into A Commercial Platform
Start with a focused use case. Partner for connectivity. Launch the platform.
Start
Begin with a focused use case.
Partner
Use scalable connectivity.
Productize
Build reusable platform capabilities and Data-as-a-Service.
Ecosystem
US Healthcare Provider
US Healthcare Technology Company
Healthcare Data Connectivity Partner
US Healthcare Payers
Primary value flow: Provider → Healthcare Technology Company → Connectivity Partner → Payers.
Impact
100s
of providers
Millions
of patient records
0→1
commercial data-services product
Solve the customer problem first.
Build the platform so the solution can scale.
Then monetize the value you create.