01
Problem
- Strong technology, but weak customer adoption
- Sales struggled to articulate the value
- Customers took too long to see value
- Limited operational visibility and workflow reuse
032020
Intelligent Automation Platform
Product Repositioning · Commercialization
Repositioning strong automation technology around clear customer use cases, faster time-to-value, reusable workflows, and measurable adoption.
02
Ownership
- Product strategy & positioning
- Customer use cases
- Roadmap & business case
- Commercialization & GTM
- Product adoption
03
Key Decisions
- Repositioned around HR, Finance & Legal use cases
- Reduced customer onboarding effort
- Introduced monitoring & troubleshooting dashboards
- Launched reusable Workflow Marketplace
- Added usage analytics for usage-based pricing
- Led product marketing and relaunch
Commercialization path
Turn platform technology into outcomes customers can adopt
Position
HR, Finance & Legal
Lead with recognizable customer use cases
Accelerate
Simpler onboarding
Reduce effort and time-to-value
Scale
Workflow Marketplace
Make proven workflows reusable
Monetize
Usage analytics
Support usage-based pricing and adoption
04
Outcomes
~80%
reduction in time-to-value
5×
customer growth
10×
user/developer growth
~$5M
estimated sales pipeline influenced
See the full portfolio of products and case studies.
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